Branding, Campaign

Ozone Gym

Client: Ozone Gym
Year: 2019

The Challenge

Ozone Gym faces two significant challenges in their quest for success: increasing annual membership and raising awareness in a competitive fitness market.

The fitness industry is witnessing a surge in competition, with several other gyms offering similar services. It's vital to stand out and entice potential members to choose our gym over the competitors. Furthermore, in today's fast-paced, technologically advanced world, people often struggle to find the time and motivation to prioritize their fitness.

Solution

To address these challenges, the "Build your Shine" campaign offers a compelling message to potential members.

It recognizes the obstacles posed by today's fast-paced lifestyle and underscores the importance of self-improvement. Ozone Gym positions itself as a partner in personal growth and fitness. We provide tailored fitness solutions delivered by experienced trainers and supported by high-quality equipment, making it easier for individuals to commit to their fitness journey. Months Membership scheme fees, along with gift voucher for members and their loved ones, adds exceptional value to the package. This incentivizes potential members to join Ozone Gym and encourages them to introduce their friends and family to the facility. The visual component of the campaign is crucial for creating a strong impact. Visual elements include a couple working out together, with a focus on the transformation of the male's physique, showcasing a radiant and healthy body. This visual will be used in various marketing materials, such as posters, standees, hoardings, cut-outs for dumbbells, direct mailers, and gift vouchers. Additionally, a "Dara Singh Memories Poster" will be featured, highlighting Dara Singh as an inspirational example of someone who built career and shine in life through fitness.

Showcase

Ozone Gym _ bee branding
Ozone Gym DM _ bee branding
Ozone Gym hoarding _ bee branding
Ozone Gym banner _ bee branding
Ozone Gym hoarding 2 _ bee branding

Recognition

AWWWARDS

Site of the day - Dec, 2019

CSSDesignAwards

Site of the day - Dec, 2019