Lupin- Respira divisionfaced several challenges related to increasing product sales and achieving their marketing targets. One of the key challenges was the need to organize an effective marketing meeting that could motivate and engage their sales force.
Additionally, the company needed to create marketing materials, including a telegram, docket with target booklets, and standees, which would effectively convey their message and objectives to the sales team.
To challenges, the Lupin- Respira division launched "Operation Prahaar - Marketing Meeting." They started by creating a compelling telegram that resembled a war declaration, using a strong and motivational tone. The telegram conveyed the urgency of the situation and called for the sales team to report at a specific location and time.
This telegram was accompanied by a visually engaging folder with a war-themed background and two target booklets. The folder emphasized the need for well-planned and informed targeting of competitors in the market. The target booklets included clear visuals and copy to define the sales team's targets and encourage them to "Mark, Aim, and Eliminate" the competition effectively.
Site of the day - Dec, 2019
Site of the day - Dec, 2019