Campaign, Creative Design

Rozirich

Client: Sandoz

Year: 2019

Category:

The Challenge

Sandoz faced the challenge of launching a new product, the Rozirich tablet, for the effective and safe prevention and treatment of iron deficiency anemia.

The primary challenge was to communicate the product's benefits and safety to the target audience, particularly expecting mothers. They needed to convey that Rozirich was as effective as ferrous sulfate in raising hemoglobin levels but with no side effects. Additionally, they had to address the emotional aspect of pregnancy and motherhood to create a strong connection with their audience.

Solution

In response to these challenges, We developed the "Happy Mom" campaign. The campaign's core message revolved around making the journey of motherhood more enjoyable for expecting mothers.

The campaign emphasized that Rozirich tablets allowed expecting mothers to focus on the joys of pregnancy, with the reassurance of a safe and effective solution for iron deficiency anemia. The visuals portrayed happy and content expecting mothers engaged in various activities, reinforcing the message that Rozirich empowered them to fully embrace their pregnancy experience.

To further support the campaign, the company created the "Rozirich Patient Kit," The kit was visually appealing and carried a smile on its cover, signifying the positive impact Rozirich could have on patients. Inside the kit, a treatment schedule was provided to guide patients through their journey to better health.

In addition to the patient kit, the company produced a "Stages of Pregnancy" leaflet, helping expecting mothers monitor their baby's growth throughout the nine-month journey. The leaflet contained visual representations of each month's growth stages. This was thoughtfully designed and translated into seven languages.

To create a consistent brand image, standees and danglers featuring the "Happy Mom" theme and smiling pregnant women were placed in strategic locations.

Showcase

Summary

The client received overwhelmingly positive feedback regarding the "Happy Mom" campaign and the launch of Rozirich tablets. Expecting mothers and healthcare professionals praised the campaign for its emotional appeal and the emphasis on making the pregnancy journey more enjoyable. The client's decision to focus on the emotional well-being of expecting mothers was seen as a unique and highly effective approach.

The client was particularly pleased with the visual elements of the campaign, which effectively communicated the message of happiness and contentment. The "Rozirich Patient Kit" was well-received for its thoughtful design, and the inclusion of multiple languages was seen as a considerate touch that made the product accessible to a wider audience.

The "Stages of Pregnancy" leaflet was found to be informative and visually engaging, assisting expecting mothers in understanding the growth stages of their babies.

The "Happy Mom" theme, as portrayed through the standees and danglers, contributed to creating a cohesive and memorable brand image.

Overall, the client was delighted with the positive response to the campaign, and they believed that the launch of Rozirich tablets had successfully addressed the challenges of effectively communicating the product's benefits to expecting mothers while creating a strong emotional connection.

Rozirich

The Challenge

Solution

Showcase

Summary

Recognition

AWWWARDS

CSSDesignAwards

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